Dubai
Gudakesa LLC, Business Center 1, 6th Floor,
The Meydan Hotel, Nad Al Sheba, Dubai,
U.A.E.
MEET ASSUREX AT ATLASSIAN TEAM EUROPE 2026 · OCT 6–8
Beyond Test Cases.
The tools QA teams inherited were built to manage test cases. AssureX is built to manage quality as a continuous signal — natively, inside Jira. Not beside it.
Forge-native · Atlassian Gold Partner · Jaipur & Dubai
GUDAKESA · DIGITAL TRANSFORMATION · ATLASSIAN
Where you sit today
A maturity model for test management.
Most enterprise Atlassian customers sit in stage 2 or 3 today. The friction they feel is often a symptom of trying to reach stage 4 with tooling designed for stage 2.
STAGE 01
Ad hoc
Test cases in spreadsheets or docs. No traceability.
Excel · Confluence pages
STAGE 02
Managed
Dedicated test case repository. Manual execution logs.
TestRail · Zephyr Scale
STAGE 03
Integrated
Test management linked to Jira issues. Some automation hooks.
Xray · Zephyr for Jira
STAGE 04
Unified
Quality signals live in the same system of record as delivery work. Real-time, no data egress.
AssureX · Forge-native
Outgrowing the test-case-centric model doesn't mean abandoning test cases — it means refusing to let them be the ceiling of what the system understands.
A Gudakesa Whitepaper
Beyond Test Cases.
Why QA teams are outgrowing legacy test management tools — and what a Forge-native alternative looks like.
GUDAKESA TECHNOLOGIES · 2026
Free download
Read the thinking behind AssureX.
QA inside Jira-centric organizations has quietly outgrown the tools it was built on. This whitepaper walks through where legacy architecture breaks down, the four-stage maturity model above in full, and the questions worth asking in any 2026 test-management evaluation.
- The full maturity model and where most Atlassian shops actually sit
- Side-by-side: TestRail vs. Xray vs. Forge-native, on data residency, traceability & cost
- Four questions to ask before your next renewal
Why Forge-native matters
Inside the trust boundary, or outside it.
Forge-native design means AssureX's data never leaves the Atlassian cloud security boundary customers have already vetted, audited, and trusted. No separate auth. No separate hosting. No integration layer that can silently drift out of sync.
ATLASSIAN CLOUD · SOC 2 / ISO BOUNDARY
Jira
System of record
AssureX
Forge app · native data
TestRail
separate DPA · external store
Xray / Zephyr
partial data residency
"The question is no longer which vendor manages your test cases best. It is whether your quality data lives inside the same trust boundary as the rest of your delivery pipeline, or outside it."
— Beyond Test Cases, Gudakesa Technologies, 2026The reporting gap, visualized
One hop vs. four.
Every extra hop between a test result and an answer is time, and a place for the number to go stale.
Legacy stack
Jira→
API sync→
TestRail→
Export / CSV→
Dashboard
4 hops · release-readiness is a question you ask someone, then wait for.
AssureX — Forge-native
Jira→
AssureX
1 hop · the answer is already where the work is.
Inside AssureX
What your team will see at the stand.
Real screens, not mockups — the same AssureX board, sync flow, and reporting center we'll be running live at Team Europe.
TEST DETAILS
Rich formatting, every step
Every action, data field, and expected result — structured, reorderable, and native to the Jira issue.
VERSION SYNC
Drafted changes, flagged
AssureX flags out-of-sync test versions before they ship — no silent drift between what's written and what's tested.
REPORTING CENTER
Release health, no export
Pass/fail status across every test execution in the project — answered inside Jira, in real time.
Side by side
Legacy tooling vs. Forge-native.
The same six questions every QA leader ends up asking during a renewal cycle.
| TestRail (standalone) | Xray (Jira add-on) | AssureX (Forge-native) | |
|---|---|---|---|
| Deployment model | Separate SaaS product, external auth | Marketplace plugin, partial data residency | Native Forge app — runs inside Jira's security boundary |
| Data residency / compliance | Vendor-controlled, separate DPA | Mixed — some data leaves Atlassian cloud | Inherits Atlassian's SOC 2 / ISO boundary, no external storage |
| Requirements traceability | Manual linking via API/CSV | Native but siloed to test issues | Native, real-time — spans epics, stories, releases, incidents |
| Reporting for executives | Separate dashboards, exported | Jira gadgets, limited cross-project view | Cross-project quality dashboards inside Jira, no context-switching |
| Maintenance overhead | Separate admin console, user provisioning | Plugin admin plus Jira admin | Single Jira admin surface |
| Extensibility | API-based, external hosting | Groovy / REST scripting | Forge functions, native automation triggers |
Switching is not a rebuild
Already on Xray or Zephyr?
If your test cases already live in Xray or Zephyr, AssureX can bring them in — no re-authoring, no re-training your team on a new data model. It's still Jira. Just without the second system underneath it.
Talk migration path at our standTest cases & steps→Mapped, not re-typed
Execution history→Imported
Requirement links→Rebuilt natively in Jira
Team's workflow→Unchanged
TEAM EUROPE EXCLUSIVE
Special offers, made for your next move.
Unlock event-only savings on Atlassian and Gudakesa services when you connect with our team.
SPECIAL ATLASSIAN OFFER
20% OFF ON
Atlassian
20 % for Atlassian Europe Team Tour 2026
Ready to join us in Amsterdam? Register through our link to enjoy 20% off your Team '26 Europe pass.
TEAM EUROPE20% OFF
Register Now
GUDAKESA EXCLUSIVE
15% OFF ON
Gudakesa
Buy 15 % discount for Assurex Test Management App
ASSUREX APP15% OFF
Claim Now
Mention the Team Europe offer when booking your meeting. Terms may apply to selected services.
See it live
Meet us at Team Europe — and take 15% with you.
We don't have a booth number confirmed yet — check back here or ask at registration. In the meantime, grab a slot or claim your conference promo code below.
Atlassian Team Europe 2026
Gudakesa is exhibiting as a sponsor. Stop by for a live AssureX walkthrough, migration questions, or just to talk Jira-native QA.
Official Atlassian sponsor badge to be added once issued.
15% promo code
Book a meeting
Whitepaper
Claim your 15% promo code
Team Europe exclusive. One code per company.
GET IN TOUCH
Our Offices
Connect with Gudakesa across our global and India offices.
India
Jaipur Office
Gudakesa Technologies Pvt Ltd
Floor No 48 B6 Omaxe City, Sarangpura,
Jaipur, Rajasthan - 302026
Pune Office
Gudakesa Technologies Pvt Ltd
2nd Floor, Matoshree Building,
Bavdhan, Pune 411021
United Kingdom
Serving UK United Kingdom • London • Manchester
Serving UK teams with Monday.com to Jira migration, structured board and field mapping, sandbox trial runs, managed cut-over and ongoing Atlassian support.
TRUSTED PARTNERSHIP
Official Atlassian Partnership
Trusted expertise, backed by recognised Atlassian partner credentials.
